Our Green Credentials

Every tin of LovePaint is mixed to order — never pre-mixed and left sitting on a shelf. It's a simple difference, but it means we avoid one of the paint industry's biggest sources of waste.

The Paint Waste Problem

Traditional paint retailers stock pre-mixed colours on shelves, ready for customers to buy off the peg. It's convenient, but it comes at a cost.

55m

litres of paint go unused in UK households every year¹

98%

of leftover paint has historically ended up landfilled or incinerated rather than reused²

50m

paint tins are estimated to be sitting unused in UK homes right now³

73%

of UK adults admit to stashing away unused or part-used paint³

Where Does This Waste Come From?

Retailers who stock pre-mixed paint carry a whole colour range on their shelves, whatever actually sells. That model creates waste long before a tin ever reaches your home.

Overstock

Shelves have to be kept full of every colour in the range, whether it sells or not — unsold stock eventually gets written off⁴.

Mistints

In-store mixing errors and rejected colours are a recognised, unavoidable waste stream for retailers who tint and shelve paint in advance⁴.

Discontinued Colours

When a range or colour is discontinued, whatever pre-mixed stock is left still has to go somewhere — usually landfill⁴.

How LovePaint Is Different

Nothing Pre-Mixed

We hold base paint and colourant, not finished tins of every shade — nothing is mixed until you place an order.

Nothing Written Off

With no shelf stock, there's no overstock, no unsold colours and no discontinued tins to dispose of.

Any Colour, Made Fresh

Because every tin is mixed for your specific order, you get exactly the colour and finish you chose — with nothing left over.

We Help You Order the Right Amount

Mixing to order only cuts out waste if you order the right amount in the first place. That's why we build a paint coverage calculator into checkout — it works out exactly how many litres your room or feature wall needs, based on its size, doors, windows and number of coats, so you're not left with a leftover tin you never needed.

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Ready to order?

Browse our full range of mixed-to-order colours and finishes — made fresh for you, never left sitting on a shelf.

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Sources

Resource Futures, "The carbon impact case for increasing reuse and remanufacturing of leftover paint"
Royal Society of Chemistry / Circular Online, "'Postcode lottery' means 98% of leftover paint incinerated or sent to landfill"
Royal Society of Chemistry, "UK's paint stash totals over 50 million litres, posing environmental issues"
PaintCare, "Mistints, Damaged, Spoiled, & Obsolete Paint" factsheet