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New Chalk
PPG1006-1 · Cleanable Matt
New Chalk is a soft, ethereal off white, capturing the gentle light of a perfect morning. It possesses subtle warmth and creamy undertones, making it more dimensional than stark white. Applying this shade instantly brightens an entire space while maintaining a delicate sense of calm. It is an unparalleled backdrop that allows artwork and furnishings to truly pop.
The colour evokes feelings of tranquility, light air, and subtle elegance. It suggests a quiet beginning, the softness of natural linen, or a peaceful cup of coffee in gentle sunlight.
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About Cleanable Matt
Cleanable Matt is built for high-traffic interiors that need frequent cleaning without losing their flat, true-matt appearance. Its Easy Clean technology stops everyday marks from setting into the paint film, so most household stains lift away with just lukewarm water and a soft cloth.
Suitable for wallboard, concrete, brickwork, blockwork and primed wood or metal, it extends the time between repaints in busy rooms and hallways.
- Easy Clean stain-resistant technology
- Stays true matt after cleaning
- Ideal for high-traffic rooms
- Most stains lift with water alone